Did you know that Pepsi has come up with a capsule collection? #LiveforNow
In preparation for the World Cup, Pepsi got together a superstar football squad which includes 19 football players for their new campaign. The campaign “Live For Now” is supposed to inspire fans all over to “Live For Now” this year. This campaign included Leo Messi, Sergio Aguero, Sergio Ramos, David Luiz and Jack Wilshere among others.
|Pepsi Global Stars via Google|
Anyways, Pepsi took it a little farther to enliven their football campaign and got together some brilliant minds to come up with a collection to inspire fans to “Live For Now” fashionably.
Pepsi got international designers which included Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. Below are the artists who were involved in the collection.
They got Hattie Stewart who is a London-based artist and “professional doodler”. Ever under Nicolas Romero who is an artist from Buenos Aires, Argentina. He became popular for his portraits that he makes using aerosol and brush-based techniques. Franco Fasoli known as Jaz began his career as a graffiti writer in the streets of Buenos Aires is also part of the team. Merlin Hos who is a Dutch illustrator and visual artist based in the Netherlands also got a portion of the paycheck. Zosen who is an Argentinean visual artist but raised in Barcelona where he runs graffiti workshops was also part of the team together with Ricardo AKN who is a Brazilian illustrator, photographer and street artists from Sao Paulo.
The result of these creative minds was pure brilliant. The collection has shoes, headphones, basic street wear, skateboards and hats. Every single piece is very cool and very pricey.
The collection will be available at Bloomingdale’s in the US. Colette in Paris and Liberty of London.
What do you think of Pepsi’s Capsule collection?