Men's Fashion: Oh My Gosha (Rubichinisky)

By now you should all be aware of my affinity for mens' streetwear. And if you're not... shame on you. I have already expressed my love for Raf Simons and Rick Owens, but I have yet to touch on my love for companies like Supreme, Acne Studios, Comme de Garcons, and now, Gosha Rubchinskiy.

Gosha Rubchinskiy is a 31-year-old designer Russian designer influenced by post-Soviet Russia and its history, as well as skateboarding and punk rock. Per a lot of streetwear designers nowadays, Gosha favors a clean and tailored line on his garments.

I kind of have a thing for military surplus inspired garments and Gosha has a unique 90s flair (another secret obsession of mine) that I believe helps propel his brand. Gosha has been a name in the streetwear industry for a few years now and, I hope, will become one of the dominants soon, if he isn't already.

Through avenues like Dover Street Market and Comme de Garcons, Gosha's lines for men and women have attracted much attention and a hell of a lot of money. Hell, even Kylie Jenner hopped on the bandwagon.
Gosha's latest show was in Pittti Uomo, Italy. A pretty interesting choice for his label, don't you think? An old tobacco factory played host to the SS17 line. He collaborated with five Italian labels for the collection and came out with some gold. Here are a few looks from the show.

Quickly becoming the next streetwear mega brand, Gosha Rubchinskiy is changing the way we look at Russian fashion designers. The label remains on my "Designers to Watch" list for the post-Soviet inspiration, smart collaborations with lables like Comme de Garcons and Fila and ability to appeal to absolutely anybody.

Thanks for taking a jaunt down the runway. Catch you Backstage. 


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