Beauty:L'Oréal launched first smart hairbrush

Yes, the title means what you think it means. Hello Runway, did you hear that L'Oréal  is launching a hairbrush that is connected to an app. We have gotten to that point. Apparently what the brush does is a built in microphone and several sensors send information about your hair strength and scalp condition to the app which will suggest the best products to use. You know, that is not the worst idea.

The brush was in collaboration with French start-up Withings, a specialist in connected health. The hairbrush and its app will be retailed under the Kerastase label. It is designed to allow their users to take better care of their hair and scalp.

Do you think it will sell? Don't forget to come Backstage for a snack. Thank you for walking on the Runway.


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